Lennart created Amaura with a clear purpose - to set a new standard for quality and trust in the world of jewelry.

Every design, every finish, and every material is personally tested - not to follow trends, but to prove that true quality can be felt.

Amaura was created for people who want to be certain that what they wear is made with care, durability, and honesty. As a founder, Lennart believes that luxury is not defined by price, but by standards.

When you choose Amaura, you choose jewelry designed to be gentle on the skin and strong enough to move with life. Everything must meet the highest level - because people deserve products they can trust, year after year.

But Amaura is about more than jewelry.

Lennart sees the brand as a symbol of strength and progress - proof that ambition and responsibility can exist side by side. His vision is to inspire others to create their own forward momentum, within sport, entrepreneurship, and life itself, guided by the same determination and belief in quality that Amaura is built upon.

From an early age, Lennart learned to recognize true metals. Together with his grandfather, he could identify the karat of gold from a distance, simply by its color and glow. Later, under the guidance of a goldsmith, he forged his own ring from 22-karat gold - an experience that became a symbol of precision, passion, and respect for craftsmanship.

That was the beginning of Amaura.