BEHIND THE SYMBOL
ABOUT AMAURA
OUTSTANDING DEDICATION TO QUALITY AND DESIGN
Amaura is an independent Danish jewelry brand based in Odense. The brand is known for its uncompromising focus on quality, durability, and modern aesthetics.
Each piece of jewelry is crafted from stainless steel and finished with durable layers of gold or silver, designed to preserve its brilliance year after year.
Lennart Hafstrøm, the founder of Amaura, has had a clear vision from the very beginning — to make luxury accessible without compromising on quality. This approach has shaped Amaura’s design philosophy, where simplicity, strength, and balance come together in every single piece. The brand continuously works to develop its materials and processes with a focus on long-lasting quality and responsibility. Amaura represents a new form of luxury - one that can be worn every day, with intention and confidence.
SUSTAINABILITY
Long-term thinking lies at the heart of Amaura’s philosophy. We design jewelry that unites beauty, durability, and responsibility - because true luxury is rooted in awareness. Every Amaura design is created with respect for materials, people, and the environment.
BEHIND THE SYMBOL
Amaura’s energy stems from a simple belief - that true beauty is found in balance. Each design reflects the founder’s pursuit of calm, strength, and confidence. For us, jewelry is not only about aesthetics, but about the feeling you carry with you - a symbol of balance and awareness.
CRAFTSMANSHIP & MATERIALS
At Amaura, quality and craftsmanship go hand in hand. Each piece of jewelry is crafted from stainless steel and finished with durable layers of 18K gold or silver, designed to preserve its brilliance year after year. We combine modern aesthetics with long-lasting materials, so you can wear your jewelry every day - with strength, elegance, and calm.